Advertising by real estate licensees is governed by several different sources of law, regulation and policy.  Use the links below to access the relevant resources.

Rules and Regulations of the State Real Estate Commission
See sections 35.301 - 35.307 for the regulations covering advertising by real estate licensees.

Guidelines and Policies of the State Real Estate Commission
The Commission has been asked a number of questions about certain advertising issues not explicitly handled in the regulations. To help provide some clarity to how these issues should be handled, the Commission has released several Guidelines or Policies for licensees:

• The proper usage (and advertising) of home offices
• Guidelines for "team" advertising (revised in January 2006)
• Advertising and marketing via the Internet and e-mail

NAR Code of Ethics
Article 12 and the related Standards of Practice address most advertising issues.  Pay special attention to SoP 12-5 and 12-9 (using the broker's name in advertising), along with 12-8 and 12-10 through 12-12, which apply specifically to online and electronic advertising such as websites, blogs and social media.

Electronic Communications and Advertising - A Legal and Ethical Review
ALL of the advertising laws, regulations and policies that apply to "real world" advertising also apply to online advertising. While there are special rules that exist for electronic advertising, those rules are MORE restrictive, not less restrictive.

Telemarketing: Do-Not-Call laws and regulations
In Pennsylvania, telephone solicitations are covered by both the state Telemarketer Registration Act and the federal Do-Not-Call regulations enforced by the FCC.  The Do-Not-Call Resources page has links to a number of resources on this issue, including a sample Do-Not-Call office policy and a link to DNCQuickcheck, a Do-Not-Call compliance provider.

E-mail: Federal CAN-SPAM Act
The Federal CAN-SPAM Act regulates the sending of "commercial" e-mails.