PAR Targets Radio for Image Campaign

The next time you’re stuck in traffic listening to a traffic report, you may be surprised to learn that many reports this spring will be sponsored by the Pennsylvania Association of REALTORS®.

The Pennsylvania Association of REALTORS® has partnered with Metro Networks, the leading provider of traffic, news, sports and weather information to the nation, including the State of Pennsylvania. The focus of the informational sponsorship campaign is to heighten awareness among buyers and sellers of residential and commercial properties about the benefits of working with a REALTOR®. The commercials educate consumers on how to identify REALTORS® by looking for the REALTOR® “R” on business cards and pins.

Sponsorship commercials will air on more than 160 stations encompassing most of the state. Schedules will mirror the NAR campaign with Metro on opposite weeks in March, April, and May in order to maximize awareness levels among consumers.