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2010-2013 Strategic Plan

The Mission of the Pennsylvania Association of Realtors® is to protect private property rights, facilitate a consistent and reliable marketplace, and promote the professional, ethical and profitable practice of real estate.

Vision Statement:

PAR Members value the experience provided by Realtor® organizations.

PAR’s Core Customer

The Core Customers of PAR are the local associations that serve the members.

Strategic Goals

Goal 1 Operational Excellence

PAR will provide great value to the members by creating a strategic-based culture.

Goal 2 Political Advocacy

PAR will lead the statewide effort to position the Realtor® organization as the most effective advocate for business and private property rights in Pennsylvania.

Goal 3 Professional Leadership

PAR will take a leadership role in defining and promoting the professional, ethical and competent practice of real estate.

Goal 4 Value Proposition

PAR will lead the way in coordinating, creating, and marketing the Realtor® organization’s value proposition in Pennsylvania.