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Welcome Home Consumer Survey

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Media Inquiries

Kim Shindle
Media Relations Manager
800.555.3390, ext. 3005

A majority of Pennsylvania homebuyers are starting their home search online according to a recent survey conducted by the Pennsylvania Association of Realtors®. Nearly 60 percent used an online search, with Realtor.com and Zillow.com the most frequently cited. This is an increase of five percent compared to homebuyer responses in the second quarter.

“Of those using a web tool to search for a home, 64 percent of them sited Realtor.com or Zillow.com as their primary source,” said PAR President Todd Polinchock. “In addition, 70 percent of homebuyers under the age of 50 report going online to search for a home, showing that use of these online sites will continue to increase.”

The survey shows an increase in the number of homebuyers who used cash to purchase their home. More than 1 in 4 report purchasing their new home entirely with cash rather than using financing. That’s compared to 1 in 5 in the last quarter.

“Homebuyers over the age of 50 have typically been most likely to report cash-only purchases in our previous surveys but this time we saw notable bumps in the share of buyers who bought with cash,” Polinchock said. “Thirty percent of those ages 50 to 64 bought their home with cash in the third quarter compared to 20 percent last quarter, while 45 percent of those ages 65 and older reported buying their homes with cash in the third quarter compared to 36 percent last quarter.”

Homebuyers continue to expect to live in their home for more than 25 years. Forty-eight percent of homebuyers between the ages of 35 and 65 hope to live in their current home for a generation, while 37 percent of homebuyers under the age of 35 and just 31 percent of homebuyers over the age of 65 felt the same way.

The Welcome Home surveys are conducted on a quarterly basis and provide information on a number of consumer homebuying trends.

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