Kelly Leighton

Last Updated: July 3, 2019 | View all posts by Kelly Leighton

Even if you have used Realtors Property Resource® before, are you using it to its full potential?

If you haven’t, RPR is a resource from the National Association of Realtors® that is available to all Realtors®, with no extra fees or upgrade costs. RPR can help you become a more efficient and skilled real estate agent. Whether your next deal is your first or your 100th, RPR provides the data, tools and reports that can help you wow your clients. If you haven’t used it yet, go to narrpr.com, and get the login process started. In no time, you’ll be searching properties, creating reports and delivering data-rich, high-quality, professional-looking materials to your clients.

Listed below are the top eight features you’ll want to be using, in addition to many more available.

  1. Property Search
    As an RPR user, you have the power to capture real estate data to the extent that no other search mechanism offers. In fact, no other real estate data sharing website offers side-by-side, listing vs. public record comparisons like RPR.
  2. Property Details
    RPR’s property details page offers a wealth of data, like side-by-side comparisons of MLS vs. public records information, sales, tax and mortgage histories, property photos, school and neighborhood profiles, interactive maps and more.
  3. Property pricing
    RPR shares four tools that will help you refine the value of a property, use the platform’s flexible comp analysis tool, create a sales comparative analysis and valuation workbook for harder-to-price properties and run a real-time analysis for investment properties.
  4. Neighborhoods
    Finding the right neighborhood for your buyer is easier thanks to the housing, demographic and economic data found within RPR. You can help your clients find a home near desired amenities and within commutable distances.
  5. Schools
    Test scores, parent reviews, enrollment data and more help Realtors® quickly drill down to schools best suited to client needs and expectations. Search for schools within five miles of a location, by city/state, school or district name and even by type of school (elementary, middle or high school), as well as up to 20 nearby listings.
  6. Maps
    The RPR map is a powerful way to visually search for properties and uncover market trends. From aerial, road and overhead views, to schools, parcels, estimated values, heat maps, overlays and more, RPR will show you how easy it is to draw or designate your map in ways that suit every type of interest or need.
  7. Reports
    Easily create and share RPR’s colorful, client-friendly reports from your phone, tablet, laptop or desktop. Customize the elements of your report to suit client interests and brand each with your name, photo, logo and contact information. And even add your own pages to the report (biographies, testimonials and marketing tools).
  8. RPR Mobile
    Downloading the free RRR app to instantly view on- and off-market properties, leases, valuations, tax and mortgage info, distressed data, maps, schools, neighborhoods and more. The app also provides a customizable feature that allows you to create, save and share reports with just a few quick taps on the screen.