Kelly Leighton

Last Updated: February 12, 2018 | View all posts by Kelly Leighton

If you’re not doing video for your homes on the market, it is time to start.

Brian Lewis, a broker with Compass, Bill Brown, CEO of Matterport and Anton Yakubenko, CEO and co-founder of GeoCV, sat down at Inman Connect to discuss the importance of video in real estate.

“Videos give the seller another opportunity to show their home. Videos help make your properties more profitable. Videos get more eyes on the home,” said Lewis. “Pick a feature on the home and build around that. Use what you got. Even if it needs a complete overhaul, sell what it can be. It doesn’t always have to be professionally produced.”

Brown advised telling a story about the property, without actually being there. “Offer the experience,” he said. “Have someone walking through the property. You can have videos about appliances. On-site experience can take advantage of all the work you did.”

Yakubenko said video differentiates you from your competition. “Put yourself and your brand in the tour,” he said. “It’s good lead generation. A simple video can be good too, some people just want that.”

Brown said adding 3-D components to your videos will benefit your business.

Lewis agreed, and he said, “There are a lot of consumers who are non-digital natives. Sometimes people don’t want to click, it’s a lot of work. You can also do a 3-D tour that does the tour for them. It can never be just about the broker, it has to be about the client. If it’s not going to get more eyes on their house or more money, you failed. It’s a human industry, it’s about about the people. As much as we love technology, the deals are done face-to-face. It’s a people business.”

“Video may not be your thing, but find the thing in this industry that makes it fun, and do it,” advised Lewis.